Even some sexologists get this one wrong all the time.

While we have been taught that men are more visual than women when it comes to arousal, a study in the journal Brain Research indicates otherwise.

Researchers out of Washington University measured the brainwave activity of 264 women viewing a variety of color slides of erotic and non-erotic images.

Naturally, the brainwave activity became markedly different with the erotic slides. But what threw off researchers is that the female participants responded as strongly as men do to such imagery.

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